Posts Tagged ‘Internet Marketing Tips’
Proof That “Hard Sell” Marketing is Not Always Successful
January 22nd, 2011
So, I’ve been experimenting with launch jacking a bit more. If you’ve not heard the term before, “Launch Jacking” is a phrase coined by Mike Long of Bring the Fresh where you build small sites based on new products being launched and soar to the top of the search engines in time to make a number of sales as a product is released. It can be extremely successful, with one Bring the Fresh student (Rick Rivera) making over $140,000 is six months and is now releasing a course on launch jacking.
I’ve had mixed feelings about it and have been lenient putting these principles into practice. You see, I am extremely cheap and don’t feel it necessary to promote 50 Internet marketing products, most of which end up being pure junk. It’s so easy to get distracted when you’re learning IM and if I’m one of the ones pushing a new product, for a while I felt very responsible if you decided to buy said product. It wasn’t until chatting with someone that I came across a revelation – I promote physical products all the time that I haven’t tried out or would not buy myself to a world that is already over saturated with stuff, and it never bothered me. This thought goes hand in hand with the quote I read recently “You are not your market”. While my opinions and experiences are valuable, I’m not selling to myself. So with this in mind, I jumped in on a number of product launches.
I do believe I’m going to make a rule for myself, however, that I will not promote anything unless I see a review copy (even if it’s a draft). During launches, more often than not individuals are bonus shopping, but as time goes on, they really want an honest review of the product. I really hate all the hype involved in launches – canned emails and “fake” review sites that sit more like advertisements. However, this stuff has known to convert so I decided to try some of it myself.
I built a review site on the product Content Lockdown by Jared Croslow. I was able to get a review copy and saw that it was actually a pretty good course. I got my site to rank #1 for “Content Lockdown” and “Content Lockdown Bonus” as well as #3 for “Content Lockdown Review”. I tweaked my site for conversions the way all the “experts” said to and waiting. One sale.
Now granted, one sale for some people would be amazing, but it was far below my expectations. I also learned that this particular launch did not do extremely well, so I chalked it up to bad luck. The thing is, I kept getting traffic – not much, but some. I began to get really frustrated.
At this point I decide to stop being an idiot and going back to “my style”. As I’m sure you can tell, I don’t write like an expert marketer, but instead a real person. She may not be a millionaire, but time and time again I look back to Tiffany Dow and how she markets. I don’t need to focus on the same things she does to understand the value of how she communicates to her readers and customers alike. So I did some more tweaking on my review site.
Rather than try to sell my bonus, I actually wrote in depth about what the course contains, why I like it, and revealed whether or not the upsell is actually worth it’s cost. I was honest, not flashy, and while I am offering a bonus, I made the point of the site to be a real review, not a “bridge” page. (A bridge page is a term Google uses for affiliate websites that are built with the sole purpose of redirecting traffic to a vendor and offer no real content).
The results of my “soft sell” approach? In 2 hours I had one unique visitor and one sale to show for it. 100% conversion rate – you can’t beat that.
I’m going to chalk this whole thing off as a new learning experience – launch jacking is fine and well if you continue to offer value with your sites. I can keep the keys to good conversion in mind when building my site, but I must always remind myself to assess if my site is made up of bridge pages or if it’s truly valuable. These sound like simple statements, but I think taking them in and making them your focus will bring much greater success to all of us.
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Internet Marketing Info and Product Reviews – Why This Site Exists
August 8th, 2010
The ‘information business’ is becoming one of the most lucrative occupations all over the world. The stability of internet connections arrive in more locations around the world, more and more individuals are discovering that the selling of information and digital products can bring both wealth and freedom.
You don’t need any previous experience, technical knowledge, have English as your first language, or spend tons of money overhead and countless hours behind a computer screen to be successful. With the internet, you can create your own business from your home, no matter where in the world that home is. What you DO need, however, is the proper training. You could waste thousands of dollars on services or advertising and spend months and months with no results unless you understand the basics and have a system in place. Finding the honest, truthful, and effective training can become a bit of a maze, however.
I wanted to build a site to cut through some of the hype. It took me months to get started because this first product I purchased was filled with false information and unrealistic goals. If I didn’t see the finish line way off in the distance, it would have been very easy to give up. I want to save more individuals the time and money I wasted because everyone has the right to have a successful life.
I have two products I recommend above all else and either one would be a great way to start your business (you only need one). They are Info Product Killer and Bring the Fresh. Below you can see my Bring the Fresh review and I’ll soon be updating this site with my Info Product Killer review. This is not “product launch hype” – these are systems I have bought, used, and have found success with myself.
Once you have solid training behind you, you will want to invest in one or two tools to assist you with your business. I won’t go into recommendations here as both programs use different tools and I don’t want you to think you have to spend a ton of money up front.
So really, that’s all there is to it. Follow Info Product Killer or Bring the Fresh word-by-word and there is no way you can not succeed. As Kelly Felix says, ignore most of what you hear. Every time a new product is launched, you’ll hear a lot of comments, so called “honest” reviews, and offers of thousands of dollars worth of bonuses. Don’t waste your time! Product launches primarily exists to make affiliates and product owners some quick cash – very rarely are individuals promoting something they actually believe in, or have even tried, let alone trying to recommend something of true value. Don’t fall for the hype like I did!